Faith Works 7-17

Faith Works 7-17-10

Jeff Gill

 

Virtual Environments Are Everywhere

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Last week I recommended what some called "surrender" to cell phones in church services.

 

That description doesn't strike me as quite fair, but actually, I'll admit to it for simplicity's sake. In brief, for those just joining this conversation, I suggest that worship leaders and churches that try too hard to enforce a "turn it off" standard run the risk of creating a bigger distraction with their announcements and interventions than do the ringtones themselves, which more and more of us are used to just letting roll on by.

 

Funerals, weddings, solemn gatherings – most offenders are accidental, and a simple reminder is only kind, but if the interruption happens, it's time to let it pass and move on.

 

I continue to be fascinated by ways some congregations and pastors are actually working digital media of various sorts directly into their preaching and teaching, whether encouraging parishoners to "tweet" comments on the sermon in real time (by the way, they already are, you can just provide a hashtag so you and others can see it), or taking polls for feedback and reaction while the message is taking place.

 

Like dialogue sermons or multimedia, some of these contributions to preaching are just trends, of little impact, and may not even be around in a few years and are certainly not appropriate for every setting or situation. But when you have a two-way immediate connection in real time to people, it's going to get used. Add in the "durability" of texting and such, where unlike a classic "phone call" which is there and gone, a text lasts on your screen and in the device's memory, you have a way to stretch the preaching experience out over the week, refine your feedback beyond watching from the pulpit to see who and how many go to sleep, and expand your discussions pre- and post-sermon beyond the usual five people in a Sunday morning adult Bible study, and you have something worth considering. At least a bit.

 

Should your church or faith community have a Facebook page? Well, what makes you think you don't already have one? (I'll wait while you go over to the browser to run a search.) See, someone already set one up. What, you aren't sure the right board committee has approved the creation of a page for your church? Ahh . . .

 

This is the part of digital media and church life that, like any opportunity is fraught with both peril and possibility.  Back when creating a three-fold flyer or print brochure in color cost money and much time, this was a major investment and hence required more involvement of church leadership to make a decision on the final expenditure. What the designer thought was best might get overruled by the finance committee because those added full color pictures meant major dollars.

 

Now, creating a Facebook page or even a relatively robust web page is virtually (ha!) ten minutes work . . . or less.  So you could have four or five different people create on their own in an afternoon what, not very long ago, was a full board/committee/pastoral leadership discussion to get one of, and maybe only 500 copies of that single model.

 

You can't have five different websites out there for your church, though – right?  Well, here's the question today is asking you: why not? As some of us (yes, including a tinny little voice in the back of my head) sputter and say "you can't have multiple websites that aren't co-ordinated for content and approach and style all claiming to represent our faith community!" the reality is: why not?

 

You could go around and tell your youth or committees or ministry teams "hey, no claiming to speak for the church without running it by the leadership team," but most people today are quite accustomed to a more fluid model of accountability and representation. If they aren't making promises that spend dollars or obligate assets of the faith community, why not? It might not work for everyone, but in many ways, a more distributed presence on the web and across the internet has more advantages than hazards, creates more connection than dissention, and can generate creativity by the very lack of consistency and conformity we once (reasonably) had to enforce through board & administrative process.

 

If every task force, team, or committee of your church had its own web or Facebook page, what exactly is the downside? Who do you chase away by trying to prevent that sort of flourishing from taking place?

 

For those who find the circumstances I'm describing to be confusing and disorienting, wait until next Saturday when I tell you about what's happening to seminary education . . .

 

Jeff Gill is a writer, storyteller, and supply preacher around central Ohio; yes, he uses e-mail and Facebook and Twitter, a bit. Message him at knapsack77@gmail.com or follow Knapsack @Twitter.