We're told that EVERYONE is going to watch Avengers: Endgame. But are they? Everyone? I made a reference at church, on a Wednesday night at Bible study, to the Marvel Cinematic Universe, in an aside about Doctor Strange, then asked how many had seen a Marvel movie — 1 hand out of 50 in the room went up. None had seen a Harry Potter movie. But when I went to look it up, the Harry Potter movies were seen in theaters by 8 to 14% of the country (and that's not factoring for repeat viewings by devoted fans). Around 1 in 10. That means close to 9 of 10 have never seen any of them. Not everyone!
On TV, "everyone" is even smaller. 4% watched Sopranos finale, 3% Breaking Bad's end, not quite 1% Mad Men. 24% of the country watched the conclusion of Friends, 30% the Seinfeld finale, 35% the 2010 Super Bowl between the Saints and Colts, 38% the 2015 Super Bowl between the Patriots and the Seahawks, but 40% of the nation watched the conclusion of The Fugitive in 1967, and 45% of Americans tuned into the finale of MASH in 1983. But back to the movies…
14% of the nation went to see Iron Man when it first came out in 2008; 23% watched Black Panther last year; a little less Avengers: Infinity War. Star Wars captured about a third of the nation in its first few years, the more recent ones closer to 20% even with Mark Hamill. At the most optimistic, the everyone who will go see Endgame in a theater is probably a third at best, I'd say less than 30% or so given the number who watch it again and again.
How many is everyone, anyhow?
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